Design Bites l How to design content that connects
Date: Thursday 4th November
Time: 12.30 - 13.15
Join us for the next in our series of lively webinar sessions, Design Bites. We know that great content holds the key to making great connections with your customers.
So, we'll be getting together with Debbie Rymer, Director at Sand Marketing, who will help you design a content strategy to improve buyer engagement and optimise conversion.
This webinar will provide you with easy to use templates to create customer personas, customer journey maps and content plans.
Debbie will also look at the importance of developing the core creative idea and applying it consistently across all of your digital channels to increase opportunities for success.
Agenda
1 - Introduction
2 - Customer Personas
3 - Mapping the Online Customer Journey
4 - Developing the Core Idea
5 - How to research content ideas
6- Examples of Best Practice
7 - Creating Your Content Plan
7 - Q&A / Close