REGISTRATION: Tourism NI Events Masterclass, 18th March 2026

NI Tourism Events Masterclass - Working Better Together

Join Tourism NI for an in-person industry event designed to bring together Northern Ireland's tourism events sector to share insights, build capability and explore how our events can work together more effectively.

Date: Wednesday 18th March

Time: 9.30am - 3.30pm

Location: Doubletree Templepatrick, Kingfisher Country Estate, Templepatrick BT39 0DD

Contact Details

First Name

Last Name

Email Address

Verify Email Address

Job Title

Company Name

Please indicate in which Council area you or your business is based.

Antrim and Newtownabbey Borough Council

Ards and North Down Borough Council

Armagh City, Banbridge and Craigavon Borough Council

Belfast City Council

Causeway Coast and Glens Borough Council

Derry City and Strabane District Council

Fermanagh and Omagh District Council

Lisburn and Castlereagh City Council

Mid and East Antrim Borough Council

Mid Ulster District Council

Newry, Mourne and Down District Council

NI wide

Outside NI

Do you have any specific dietary or access requirements?

Yes

Please provide details of any requirements.

Section 1: About You/Your Organisation

1. Which best describes your role?

Event Organiser

Local authority

Public sector partner

Supplier / service provider

Other (please specify)

Other (please specify)

2. What type of event(s) are you primarily involved in?

Festival

Cultural / Arts

Sporting

Community

Business / Conference

Other (please specify)

Other (please specify)

Section 2: Collaboration

3. What are the biggest challenges you face when trying to collaborate with other events or organisations?

Time / Capacity

Competition for audiences or funding

Lack of clear platforms or forums

Geographic distance

Different priorities or objectives

Not sure where to start

Other (please specify)

Other (please specify)

4. Have you collaborated with other events or organisations in the past?

Yes – successfully

Yes – with mixed results

No, but interested

No, and not currently a priority

5. Where do you see the greatest potential for collaboration? (Select up to three)

Joint marketing or promotion

Sharing suppliers or resources

Programming or scheduling coordination

Skills sharing / peer learning

Data, insights or research

Visitor itineraries or clustering

Other (please specify)

Other (please specify)

6. Are there any specific topics you would like covered during the collaboration session?

Section 3: Marketing & Brand Building

7. What is your biggest marketing challenge right now?

Limited budget

Limited time or capacity

Reaching out-of-state audiences

Creating high-quality assets

Brand clarity / consistency

Measuring impact

Other (please specify)

Other (please specify)

8. How confident do you feel about your event’s brand and marketing?

Very confident

Somewhat confident

Not very confident

Unsure

9. What would you most like to learn about marketing and brand building in this session?

Section 4: Innovation & AI

10. Are you currently using AI?

Already using regularly

Experimenting

Aware of it but not using

Not familiar/don’t know how to use it

11. What would you most like to learn about AI in relation to your tourism event?

Privacy Notice

When we collect your information, we take care that it is handled securely and processed in accordance with the law. Please check the box below to confirm you have read and agree to Tourism NI's privacy policy. Full details can be found at www.tourismni.com/privacy

When we collect your information, we take care that it is handled securely and processed in accordance with the law. Please check the box below to confirm you have read and agree to Tourism NI's privacy policy. Full details can be found at www.tourismni.com/privacy option required

Thank You

If you have any queries about this event please email tourismni@event-ful.co.uk

Contact Details

Please indicate in which Council area you or your business is based.

Do you have any specific dietary or access requirements?

Section 1: About You/Your Organisation

1. Which best describes your role?

Other (please specify)

2. What type of event(s) are you primarily involved in?

Other (please specify)

Section 2: Collaboration

3. What are the biggest challenges you face when trying to collaborate with other events or organisations?

Other (please specify)

4. Have you collaborated with other events or organisations in the past?

5. Where do you see the greatest potential for collaboration? (Select up to three)

Other (please specify)

6. Are there any specific topics you would like covered during the collaboration session?

Section 3: Marketing & Brand Building

7. What is your biggest marketing challenge right now?

Other (please specify)

8. How confident do you feel about your event’s brand and marketing?

9. What would you most like to learn about marketing and brand building in this session?

Section 4: Innovation & AI

10. Are you currently using AI?

11. What would you most like to learn about AI in relation to your tourism event?

Privacy Notice

When we collect your information, we take care that it is handled securely and processed in accordance with the law. Please check the box below to confirm you have read and agree to Tourism NI's privacy policy. Full details can be found at www.tourismni.com/privacy

Thank You

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